Hi!
I am Joshua Hernández

Senior Product Designer

About me

I’m a Product Designer with 10+ years of experience turning complex ideas into seamless, intuitive experiences. Whether it’s mapping user journeys, designing immersive interactions, or building scalable design systems, I thrive at the intersection of strategy, user experience, and visual design.

🔍 I research like a detective

🎨 I design like an artist

🔧 I prototype like an engineer

🧭 I lead like a strategist

🤝 I collaborate like a team player

🎤 I present like a storyteller

Some Brands & Teams I've Worked With

Helping top companies create impactful digital experiences through my roles

Arca ContinentalDesigning for the future of retail.

Coca-ColaRefreshing experiences, one design at a time.

FortreaInnovation meets human-centered design.

AeroméxicoElevating user experiences above the clouds.

Launch by NTT DataShaping digital products that scale.

my Portfolio

From e-commerce to HealthTech, Digital Commerce B2B, XR, and real estate, I love tackling new challenges and designing digital products that solve real problems and enhance users’ lives.

Project:

AC Digital (Tuali)

Digital Commerce B2B | Product Designer | Visual, UX Strategy & Research

Designed a B2B mobile app for small shop owners to easily manage orders of Arca Continental products, including Coca-Cola, Bocados, and Jugos del Valle. The app streamlines the ordering process with an intuitive interface, personalized recommendations, and order tracking, enhancing efficiency and strengthening relationships with the brand.

Project Hihglights

  • Interactive Prototypes
  • Tockens
  • Advanced Components
  • Governance System

Project:

Design System

Design System | Product Designer | UX Strategy

Designed a comprehensive design system for an internal project in Launch, adhering to best practices to ensure scalability and consistency across digital products. The system includes a library of over 30 reusable components, defined tokens, and meticulously crafted styles. This project streamlined the design and development process, fostering collaboration between teams and enhancing the efficiency and quality of product delivery.

Project Hihglights

  • Tockens
  • Advanced Components
  • Governance System

Project:

Clak

Real Estate | Product Designer | Visual, UX Strategy & Research

Designed a comprehensive design system for an internal project in Launch, adhering to best practices to ensure scalability and consistency across digital products. The system includes a library of over 30 reusable components, defined tokens, and meticulously crafted styles. This project streamlined the design and development process, fostering collaboration between teams and enhancing the efficiency and quality of product delivery.

Project Hihglights

  • Tockens
  • Advanced Components
  • Governance System

Project:

Dulas

Health tech | Product Designer | Visual, UX Strategy & Research

Designed the product to tackle the challenge of hiring home nursing services. Focused on creating intuitive, user-centered solutions that streamline the process of searching, booking, and managing professional nursing care at home. The design prioritized accessibility, trust, and ease of use, ensuring a seamless experience for both users and service providers.

Industry: Health tech

Project Hihglights

  • Tockens
  • Advanced Components
  • Governance System

Project:

Book Lob

Beauty & Digital Services | Product Designer | Visual, UX Strategy & Research

Through an intuitive and attractive design, «Book Lob» allows you to explore a wide range of salon and spa options, with detailed information about services, location, and user ratings. The clean and modern interface smoothly guides you through the app, making you feel comfortable and in control.

Industry: Beauty + Service Design

Project Hihglights

  • Tockens
  • Advanced Components
  • Governance System

I’m adding more projects to my portfolio

Great things take time! But if you’d like a sneak peek at my work or chat about how I approach design, let’s set up a call. I’d love to walk you through my process and past projects.

Case: Zona Puntos

Zona Puntos, is the application I designed with the aim of providing users with a unique and rewarding experience. Through carefully crafted design, PuntoXApp allows users to earn points by visiting participating businesses, and the best part is they can redeem those points for amazing rewards.

Industry: E Commerce

Project Hihglights

  • Tockens
  • Advanced Components
  • Governance System

My Design Toolbox

FigmaWhere ideas take shape.

SketchPixel-perfect precision.

Adobe XDPrototyping made smooth.

IllustratorVectors, logos, and magic.

PhotoshopPixels, textures & creativity unleashed.

MiroBrainstorming, but make it visual.

WordPressBuilding web experiences with flexibility.

WebflowNo-code, full control.

LottieFilesAnimations that bring life to UI.

MidjourneyAI-powered creative exploration.

Feel free to reach out!

Let’s create something great together.