About me
I’m a Product Designer with 10+ years of experience turning complex ideas into seamless, intuitive experiences. Whether it’s mapping user journeys, designing immersive interactions, or building scalable design systems, I thrive at the intersection of strategy, user experience, and visual design.
I research like a detective
I design like an artist
I prototype like an engineer
I lead like a strategist
I collaborate like a team player
I present like a storyteller
Some Brands & Teams I've Worked With
Helping top companies create impactful digital experiences through my roles
Arca Continental – Designing for the future of retail.
Coca-Cola – Refreshing experiences, one design at a time.
Fortrea – Innovation meets human-centered design.
Aeroméxico – Elevating user experiences above the clouds.
Launch by NTT Data – Shaping digital products that scale.
my Portfolio
From e-commerce to HealthTech, Digital Commerce B2B, XR, and real estate, I love tackling new challenges and designing digital products that solve real problems and enhance users’ lives.
Project:
AC Digital (Tuali)
Digital Commerce B2B | Product Designer | Visual, UX Strategy & Research
Designed a B2B mobile app for small shop owners to easily manage orders of Arca Continental products, including Coca-Cola, Bocados, and Jugos del Valle. The app streamlines the ordering process with an intuitive interface, personalized recommendations, and order tracking, enhancing efficiency and strengthening relationships with the brand.
Project Hihglights
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Interactive Prototypes
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Tockens
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Advanced Components
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Governance System
Project:
Design System
Design System | Product Designer | UX Strategy
Designed a comprehensive design system for an internal project in Launch, adhering to best practices to ensure scalability and consistency across digital products. The system includes a library of over 30 reusable components, defined tokens, and meticulously crafted styles. This project streamlined the design and development process, fostering collaboration between teams and enhancing the efficiency and quality of product delivery.
Project Hihglights
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Tockens
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Advanced Components
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Governance System
Project:
Clak
Real Estate | Product Designer | Visual, UX Strategy & Research
Designed a comprehensive design system for an internal project in Launch, adhering to best practices to ensure scalability and consistency across digital products. The system includes a library of over 30 reusable components, defined tokens, and meticulously crafted styles. This project streamlined the design and development process, fostering collaboration between teams and enhancing the efficiency and quality of product delivery.
Project Hihglights
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Tockens
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Advanced Components
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Governance System
Project:
Dulas
Health tech | Product Designer | Visual, UX Strategy & Research
Designed the product to tackle the challenge of hiring home nursing services. Focused on creating intuitive, user-centered solutions that streamline the process of searching, booking, and managing professional nursing care at home. The design prioritized accessibility, trust, and ease of use, ensuring a seamless experience for both users and service providers.
Industry: Health tech
Project Hihglights
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Tockens
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Advanced Components
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Governance System
Project:
Book Lob
Beauty & Digital Services | Product Designer | Visual, UX Strategy & Research
Through an intuitive and attractive design, «Book Lob» allows you to explore a wide range of salon and spa options, with detailed information about services, location, and user ratings. The clean and modern interface smoothly guides you through the app, making you feel comfortable and in control.
Industry: Beauty + Service Design
Project Hihglights
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Tockens
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Advanced Components
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Governance System
I’m adding more projects to my portfolio
Great things take time! But if you’d like a sneak peek at my work or chat about how I approach design, let’s set up a call. I’d love to walk you through my process and past projects.
Case: Zona Puntos
Zona Puntos, is the application I designed with the aim of providing users with a unique and rewarding experience. Through carefully crafted design, PuntoXApp allows users to earn points by visiting participating businesses, and the best part is they can redeem those points for amazing rewards.
Industry: E Commerce
Project Hihglights
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Tockens
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Advanced Components
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Governance System
My Design Toolbox
Figma – Where ideas take shape.
Sketch – Pixel-perfect precision.
Adobe XD – Prototyping made smooth.
Illustrator – Vectors, logos, and magic.
Photoshop – Pixels, textures & creativity unleashed.
Miro – Brainstorming, but make it visual.
WordPress – Building web experiences with flexibility.
Webflow – No-code, full control.
LottieFiles – Animations that bring life to UI.
Midjourney – AI-powered creative exploration.