Hi!
I am Joshua
Hernández
Product Designer
Product designer with 10+ years creating human-centered digital products that elevate business performance and user satisfaction. I combine strategic thinking, strong execution, and deep experience in product lifecycles, design systems, and AI-enhanced workflows. Known for leading teams, driving clarity in complex environments, and consistently delivering solutions that scale and make a real impact.
Industries I’ve Designed For
Logistic
Airline Digital Experience
B2B Commerce
Digital Commerce
HealthTech
Clinical Research
XR Design
Real Estate
Some Brands & Teams I've Worked With
Helping top companies create impactful digital experiences through my roles
My portfolio
From e-commerce to HealthTech, Digital Commerce B2B, XR, and real estate, I love tackling new challenges and designing digital products that solve real problems and enhance users’ lives.
Project:
Viva – Website Redesign
Viva, one of Mexico’s leading airlines, recently updated its visual identity and needed to bring this evolution to its digital ecosystem. The challenge was to redesign the entire website in line with the new brand style, ensuring every interaction conveyed clarity, trust, and ease of use.
UX strategy applied to complex e-commerce (travel, booking, payments).
Scalable design through modular component systems.
Usability and accessibility best practices for high-information environments.
Integrating a new visual identity into a user-centered digital product.
Project:
AR/VR
Platform for Global Data Analysis
Fortrea is a company focused on clinical research. The challenge was to design a multi-device platform (AR, VR, and tablet) that would allow internal teams to visualize global data in real time, along with key business KPIs: resource availability, clinical trial status, staff allocation, and delay predictions.
The main goal was to transform complex data into immersive, intuitive, and collaborative experiences that supported strategic decision-making for managers and stakeholders.
UX Research and usability in immersive environments
UI design for complex data visualization (2D and 3D)
Cross-platform design (AR, VR, and tablet)
Collaboration and spatial interaction principles
Project:
UPS – AI-Powered Shipment & Business Insights Platform
This project for UPS focused on designing AI-powered interfaces to optimize shipment risk prediction and business decision-making. The goal was to integrate predictive analytics and conversational AI into UPS’s workflow, providing users with clear, actionable insights while maintaining the brand’s reliability and trust.
User flows & wireframes to simplify multi-step logistics tasks.
Component-based design system for scalability and governance.
High-fidelity prototypes tested with stakeholders.
Usability heuristics and accessibility checks to ensure clarity in high-density data environments.
Project:
AC Digital (Tuali)
Designed a B2B mobile app for small shop owners to easily manage orders of Arca Continental products, including Coca-Cola, Bocados, and Jugos del Valle. The app streamlines the ordering process with an intuitive interface, personalized recommendations, and order tracking, enhancing efficiency and strengthening relationships with the brand.
Project:
Real Estate App
Designed a comprehensive design system for an internal project in Launch, adhering to best practices to ensure scalability and consistency across digital products. The system includes a library of over 30 reusable components, defined tokens, and meticulously crafted styles. This project streamlined the design and development process, fostering collaboration between teams and enhancing the efficiency and quality of product delivery.
Project:
Dulas
Designed the product to tackle the challenge of hiring home nursing services. Focused on creating intuitive, user-centered solutions that streamline the process of searching, booking, and managing professional nursing care at home. The design prioritized accessibility, trust, and ease of use, ensuring a seamless experience for both users and service providers.
Industry: Health tech
Project:
Design System Accelerator
Designed a comprehensive design system for an internal project in Launch, adhering to best practices to ensure scalability and consistency across digital products. The system includes a library of over 30 reusable components, defined tokens, and meticulously crafted styles. This project streamlined the design and development process, fostering collaboration between teams and enhancing the efficiency and quality of product delivery.
Project:
Book Lob
Through an intuitive and attractive design, «Book Lob» allows you to explore a wide range of salon and spa options, with detailed information about services, location, and user ratings. The clean and modern interface smoothly guides you through the app, making you feel comfortable and in control.
Industry: Beauty + Service Design
Project Hihglights
I’m adding more projects to my portfolio
Great things take time! But if you’d like a sneak peek at my work or chat about how I approach design, let’s set up a call. I’d love to walk you through my process and past projects.
Case: Zona Puntos
Zona Puntos, is the application I designed with the aim of providing users with a unique and rewarding experience. Through carefully crafted design, PuntoXApp allows users to earn points by visiting participating businesses, and the best part is they can redeem those points for amazing rewards.
Industry: E Commerce
Project Hihglights
My Design Toolbox
Figma – Where ideas take shape.
Sketch – Pixel-perfect precision.
Adobe XD – Prototyping made smooth.
Illustrator – Vectors, logos, and magic.
Photoshop – Pixels, textures & creativity unleashed.
Miro – Brainstorming, but make it visual.
WordPress – Building web experiences with flexibility.
Webflow – No-code, full control.
LottieFiles – Animations that bring life to UI.
Midjourney – AI-powered creative exploration.